People go online to be entertained, learn, gain information, and communicate, among other reasons. But in general, what people are looking for is solid material. This is where the many categories that might be utilized when planning inbound marketing are broken down.
When potential consumers enter your site or your social network, they are usually not ready to make a purchase. So instead of bothering them with traditional sales tactics, focus on building relationships with them through ToFu, MoFu, and BoFu content.
TOFU MOFU and BOFU material
These titles may sound like some food products, but according to Weidert Group, these are shorthand references to the Inbound Marketing sales funnel stages.
ToFu stands for "Top of the Funnel." This stage tries to reach a much larger group of leads or potential customers without being selective or discouraging.
The most popular ToFu content is company blog articles. From there, calls to action should lead prospects to opportunities to convert, like online books that entice people to give their information in exchange for useful information.
The primary purpose is to educate the audience on a particular topic, need, or critical point that they attempt to solve without adding a sales incentive. You will have the chance to do the latter with different forms of content, such as MoFu.
Once the individual reaches the ToFu material, they will move to the MoFu (Middle of the Funnel) content stage. This is considered one of the most difficult because of the vast range of exciting possibilities that have not been fully certified.
Content must continue to educate the audience while establishing your firm as a solution to the individual's problems and requirements. Case studies, quizzes, and videos are all good choices because they help you build trust.
The last is content from the BoFu (Bottom of the Funnel). For many sectors, the BoFu stage is devoid of any content. At this point, your potential customer is familiar with you and feels at ease doing business with you.
This is where offering free evaluations or samples to start the conversation and ultimately qualify your most interested prospects works very effectively. If you sell e-commerce goods, you can submit a discount code that customers can use to create a sense of urgency and encourage people to buy.
Even though it might seem easy to use these three types of content, it takes time to look at the plan for nurturing leads, making content that is relevant to them, and evaluating them as they move through the sales funnel.