Text messages and sales
Customers who use mobile phones have a chance to come across your store every day. It is vital to know how to attract them and convince them to buy your products. First and foremost, remember that there are certain moments in which your potential customer can not only establish a relationship with your store, but also choose to use your services or purchase the offered products.
For example, regular customers who have ordered at least once, or have registered an account or signed up for the newsletter, may receive a text message which will encourage them to make another purchase. As research shows, most text messages are read immediately - within 5 seconds.
By creating an effective SMS marketing strategy, you have the chance to improve your visibility and boost your sales. However, to be able to do that, you have to create thoughtful and dynamic messages that will be tailored to your target audience. It is a good idea to divide your clients into subgroups and create separate messages for each group.
You can customise your messages so that they are related to what the user is currently doing, and not just informing about promotions. For example, if you notice that a customer has put something in the shopping cart in your mobile app and has not yet made a purchase, then it is the best time to send a message that will lead him or her to finalise the transaction. The message can include freebies, such as a code for free delivery or a special discount. This is important because customers who stop at the stage of adding items to the shopping cart typically need an additional incentive to finish making the purchase.
