Saturday, 07 September 2019 07:53

Web Push Notifications – a new marketing tool on the Internet

The best internet marketing specialist are already convinced that the just 2-year-old web push notifications are very effective in increasing the number of site visits and perform much better than traditional methods such as emailing. If there’s someone who doesn’t yet know how they work while doing business on the Internet, it’s time to catch up.

 

What are Web Push Notifications?

Web push are closely linked with web browsers. They are short and concise communications which appear, while using the browser, in a small rectangular frame, usually in the bottom right corner of the screen. In this frame, there will often be a logo which makes it easy to recognize the sender as well as some sort of message enticing the user to click on it, which will result in being linked to the sender’s website. For the user to receive such communications, he or she must first give consent on the dispatcher’s site, so for example while shopping on a web store or while simply browsing. Giving consent means that the user will receive notifications while using the browser even when not on the specific website. Such communications mostly contain information about new products, promotions and rebates on a webstore, or in the case of other websites, about a new blog post, an interesting article or introducing a new feature.

Utilizing Web Push Notifications

Web push notifications are a new way to communicate with users, aiming to acquire the most subscribers possible, which in turn increases the number of site visits. The idea behind this tool seems similar to sending newsletters to email addresses, because here also you need user consent and their aim is similar in that it persuades its recipient to visit the site once more and perform on it a specific action (i.e. buy a product). What differentiates web push notifications from all types of emailing campaigns is that web push works instantaneously. A received email message may be read even after a few days (or not at all, if it ends up in the spam folder), while notifications in the browser appear in the moment, when the user is actually using it. This means that it’s a much faster way to reach a user with specific information, which may be informative or advertising in nature, but always enticing the user to click and visit the site. In practice, this tool is used by online shops, but also information blogs and all other sites which rely on generating traffic.

When it comes to web push notifications’ effectiveness, hard data speaks for itself. From information posted on the site of one of the few polish web push tools PushAd we can gather that the click rate indicator CTR from received communications is on average 21%. For comparison CTR of mailing campaigns rarely exceeds 10% and usually reaches around 5%.

  • Proxy server – what is it?

    Proxy server – what is it?

    The global computer network, which means the Internet, is full of various threats. So do not be surprised that each protection is highly valued. If Read More
  • VAT in Italy - important information

    VAT in Italy - important information

    When it comes to VAT number in Italy, it has quite a long tradition. VAT in Italy has been in force for over fifty years. Read More
  • What exactly is a product manager?

    What exactly is a product manager?

    Over the last three years, the popularity of the product manager specialty has increased many times. We see a lot of advertisements for product managers, Read More
  • What is a proxy server and how does it unblock YouTube?

    What is a proxy server and how does it unblock YouTube?

    A proxy server is a computer that sits between your computer and the internet. It is used to protect your privacy, unblock YouTube, and other Read More
  • 1
  • 2
  • 3
  • 4
  • Default
  • Title
  • Date
  • Random
load more hold SHIFT key to load all load all
  • 1

Sponsored posts

  • 1