Thursday, 17 January 2019 05:26

Mannequins - a great way to emphasise the image of the store

 

Contrary to appearances, mannequins are more than just an item for attractively presenting clothes. They are often the ideal way to give the store a unique image. Mannequins are a key element of any boutique and can effectively attract many customers. It is the first element that your potential customer will see.

 

Which mannequins are best?

This depends on the store, the type of customers and the clothing, as well as the image of the brand that you want to create. You can buy classic, headless, modern or non-standard mannequins (plus-size dummies, pregnant, athletic).

One of the most popular trends are mannequins with a very refined skin colour, and clear facial features, make-up and hairstyle. These mannequins are very realistic, which makes them effective in drawing the attention of customers. Other popular mannequins include those with a non-standard colour of the face or hair, an unusual haircut, as well as models that are not made of a uniform material but fashionably composed of several different types.

Mannequins and brand image

Business owners sometimes find it difficult to choose the right mannequin model to match the image of the company. Fortunately, modern mannequin manufacturers provide special collections of different models and advise on which selecting the product that will best match the store and its target group. Store owners can rely on expert advice instead of having to decide on a particular product themselves.

When choosing mannequins for your store, do not limit yourself to women’s models, although they are the most popular. If you offer clothing for men and children, it should also be presented on mannequins. In the event that your find you do not have enough space on your display, you can always place the mannequins inside the shop in the relevant departments.

 

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