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The idea for Bulldog was born in 2005 when founder, Simon Duffy, was picking up products for his girlfriend. He noticed that there were no straightforward skincare options for men who wanted products packed with natural ingredients. After two years of painstaking product research, design and development, Bulldog made its debut on the shelves of a leading British retailer. Men were quick to embrace this new breed of skincare product, and demand for them grew rapidly. Three years later we started to sell Bulldog overseas, first in Scandinavia and then the US. The award winning products are now available throughout the world and Simon's girlfriend has become his wife.