The Spirit of Discovery is a campaign promoting multiculturalism in businesses and global thinking. It aims to present the benefits for owners that are possible thanks to running their businesses in a modern way. What is this modernity based on?

First of all, being open to recruiting multicultural staff. Nowadays, it can be very beneficial, especially when we have customers in many countries. This allows us to find much better solutions and gain higher profits. Multicultural staff also enables adapting to multiple markets at the same time and creating opportunities for further development of the company.

Another thing is thinking globally – we're not going to be able to do a lot being stuck in one country. Time to meet consumers and expand the boundaries of our operations. If we add to this the focus on innovation and creativity, we can be sure of the success of our business.

Proof of this can be found in the clip shown below. In this video and on The Spirit of Discovery website, you can get to know the stories of people who have chosen this way of running a company. Are you curious? Click on the video!