Movement is the foundation of our existence. It is due to movement, that we are able to perform various tasks. Walking, waving our arms, reaching for a pen - this whole process on a daily basis goes unnoticed. But being fascinated by movement is something which has accompanied us for centuries, and because of it, we can enjoy more and more perfect means of transport.
Volvo has been impressing us with its ideas for advertising campaigns for a long time now. You will not find them merely describing the advantages of their cars in a standard way, nor will you see them battling for clients in the salon. The creators of their campaigns go one step further. And instead of just describing it, they show what a truck from Volvo can really be proud of. So what have they prepared for us this time?
There are many different car owners. Some buy a car just to commute to various places; others treat their vehicle like their friend, or even like their lover. They care about it, nurture it, calibrate and refine even the smallest details. Regardless of what type of driver you are, surely you will always be interested in improving the performance of your car and correctly tuning it.
A good car is one which we’re not ashamed of when showing it off in front of our friends, and one in which we can safely take these friends for a ride. The creators of the new Hyundai Genesis took both of these things to heart, and have created a phenomenal car of high class.