The designer’s handcrafted evening gowns borrow from the traditional French pastry in décor with the use of ruffled layers, ruching and lace. The couture label’s motto is “theatrical and sweet, but always feminine.” BPMPR has officially been contracted to be the driving force behind the brand’s United States expansion, beginning at the end of March 2015. BPMR will focus on propelling Silvia Bours presence in the American fashion industry with a range of original plans. Silvia Bour will be joining BPMPR's elite clientele next to the likes of other notable fashion, beauty and lifestyle retailers and brands. The young, fresh PR firm led by CEO Monique Tatum has expanded its offices beyond their Madison Avenue headquarters to also include Vancouver and San Francisco.
“Silvia Bours marries vibrant designs with elegantly handcrafted stitch work to create one-of-a-kind designs, we are thrilled to add them to our client roster,” States CEO of Beautiful Planning Marketing & PR, Monique Tatum. “At BPMPR, we not only focus on projects that establish brand presence in a new market, but projects that make sense for us as a business. It has been our number one priority to only add companies that we feel fit for us in terms of quality and that we can work with for years to come. The global fashion scene is ever-changing and we look forward to establishing Silvia Bours distinctive label right here in the United States.”
Beautiful Planning Marketing & PR is a midsized PR firm with headquarters in NYC that is composed of 5 divisions which include their Consumer Products Division, General Business, Events & Entertainment Division, Technology, and their largest division for Fashion, Beauty & Lifestyle. Reputable events and clients for the firm include Emerge! For NYFW, Nina Skarra for Mercedes Benz Fashion Week, The Reality of FASHION The Reality of AIDS, SimpleDeal Mobile App, Snowman NEWYORK, The Mane Choice and more. The company also holds virtual offices in Vancouver and San Francisco, California to provide concentrated services for their international clientele